What Makes us Want to Change? Understanding how and why we act the way we do is an intriguing yet complex conundrum. Why do some people avoid change so much more than others? What qualities do people possess that enables them to shift more easily? This question plays an important part in interpreting the motivation towards creating sustainable change. In his research on Sustainable Change, Anthony Greenfield describes how can we better comprehend the “grain of human nature” by identifying the 5 forces of change in people. They are: 1) Certainty 2) Purpose 3) Control 4) Connection and 5) Success.
There is a basic result created through a loop cycle. When change is introduced, people are concerned they will lose certainty, their lack of purpose will then become unclear, which makes them feel out of control, which then influences the way they connect to people (old attachments and ways of working together) which ultimately affects the success rate. Once the first step of gaining an appreciation of why people are avoiding change, the next step is to provide the necessary information, skills and support. Leaders should then take this two-step approach and apply it to each of the 5 forces to find where the issues lie within the whole system to then address it. As I was watching Greenfield’s video, I instantly made a connection to the similarity in Greenwood’s 5 forces to Tony Robbins 6 Core Needs. Robbins points out that we make daily choices based on our desire to fill our needs. According to Robbins, our 6 core human needs are 1) Certainty 2) Uncertainty 3) Significance (purpose), 4) Love and Connection, 5) Growth (which includes success), and 6) Contribution. It is interesting to consider that every choice and action we make is derived from our desire to fulfill our needs. Because we are all different, we choose to meet our needs in different ways. Based on this idea alone, it is easier to understand why sustainable change is often hard to make. Somehow, the presenter must make the new idea or initiative fit into fulfilling everyone’s needs before the expectation for making the choice to change can succeed. Comments are closed.
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AuthorK-7 Coordinator in SD68. Archives
January 2017
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